Land of Ride is a company that specializes in curating and offering unforgettable journeys for sports aficionados of all levels. I worked closely with a creative agency and the client to understand their values, target audience, and key differentiators. Using this information, I built upon their established brand and explored typography, color schemes, and design elements for their newer excursions. It was also my responsibility to ensure the brand’s visual consistency across all touchpoints, such as web design, social media, and marketing collateral.