2020
Nature’s Path
Illustrations
Videography
Campaigns/POS
Social
Packaging
As a senior designer for Nature’s Path, I managed the rebranding process of the company’s social identity and its subsidiaries brands Love Crunch, Que Pasa, and Envirokidz, designing new innovations, digital branding, promotional material, and providing art direction for video and photography.
I also collaborated with marketing and sales teams to develop new products and identify new target markets, while taking on project management and team coordination responsibilities.
My contributions played a key role in shaping Nature’s Path’s brand identity, effectively communicating its values and mission, and ensuring that branding materials were visually appealing and consistent.
